There is no doubt about the value of a well-structured reputation management strategy. At Christopher Foltz & Company we ensure that your company is held in high esteem and regarded favorably across the board.
From a proactive perspective, we focus on the use of social media to manage your company’s reputation. It allows your brand to engage with individuals that talk favorably about the brand, as well as allow real time interaction with other individuals who may be struggling with the brand. By placing you in dialogue with consumers we move you from one way communication to two-way conversation, establishing an increasing comfort level with the consumer and reinforcing loyalty towards the brand.
Reactively, the use of social media is equally as powerful in mitigating any potentially harmful content found on the internet, whether deserved or undeserved. Truth is a critical tool in fending off attacks, but must be delivered in a manner that helps shape the perception without lending fuel to the fire. We take the necessary steps to address the content, but without legitimizing the attacker and giving them even more power.
In the end the axiom still stands, “perception is reality to the person that perceives it whether it is real or not” and at Christopher Foltz & Company we manage the expectations of that perception while leading them to the truth